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May 22, 2001
By: TOM BRANNA
Editor
IRI e. Ventures, a division of Information Resources Inc. and Diameter, a division of DoubleClick Inc. today announced that together they are undertaking a comprehensive multi-brand study to measure the correlation between consumers’ online exposure to brand advertising with actual offline purchases. Results from the study are expected to be available in the fourth quarter of this year.Through this comprehensive study, conducted for four leading manufacturers of consumer packaged goods, an...
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